Stan rebrand and Hungry Eyes campaign which launched at the same time. We were briefed to create an ownable graphic system, which was distinctly Stan - so as to differentiate them from similar platforms who had recently implemented their own systems.
Focusing on the full stop of the ‘Stan.’ word mark. We were able to create a fluid, versatile device which animated playfully, clearly, and provided us with an extremely versatile device to keep the brand looking fresh - and not rehashing the same look and feel.
![](https://freight.cargo.site/t/original/i/0cb0ca55a15ae57755f33563144bd0e3f9f31409111609d4b87455f3dff05a9f/Stan_Multiplier_1600.jpg)
![](https://freight.cargo.site/t/original/i/e30ab43a7893edd556b2bed0fd52f92f1c0e0ab0771817bd398a9f60e0c169ec/Stan_VideoGrid_1600.jpg)
![](https://freight.cargo.site/t/original/i/ed3c0983b9ca6fd8e68516335dd67b244757ffc1dc79ee9fdba038d09c6ab66c/Stan_Typography_1600.jpg)
![](https://freight.cargo.site/t/original/i/de41faa2ea1ca97308b12bb7481206c4b65b9ec4e09c28ee5b6f4625308c9ce8/Stan_MasterLogo_1600.jpg)
![](https://freight.cargo.site/t/original/i/4d2af85f86e0b3c35b4bae22212fa35453fe24caec27a128d12c0673f6c56a2a/Stan_DeviceShape_1600.jpg)
![](https://freight.cargo.site/t/original/i/c56f72f4399f0f2bc1750ee92f13a5761dd818d7c5458341ffdf3d661c5b1e50/Stan_Colours_1600.jpg)
![](https://freight.cargo.site/t/original/i/427b28a6f827123fa90c51425c34bc461a9cbe6e4c305fa0198308214f9576b3/Stan_Roundel_1600.jpg)
The round curves that form the word Stan will expand and explode into an array of superhero blue mixes, framing and interacting with Stan’s infectious content. A window to amazing content, viewers look past the electric Stan blue to view the amazing content within.
The Blue Curves are a versatile device which not only frames the visual, but creates an anchor for our brand and messaging.
The Blue Curves are a versatile device which not only frames the visual, but creates an anchor for our brand and messaging.
![](https://freight.cargo.site/t/original/i/1894a67dacf724cda7c23311fb3d685195c3610903d3f70945579465a6e1ed51/Stan_Interaction_1600.jpg.jpg)
Interaction between the key art and the Stan branding is important and helps Stan to ‘own the show’, bringing the advertising to life.