Tasked with revitalising the Perpetual brand, we created a bold and to-the-point campaign highlighting their strengths and focus. It’s flexible messaging structure allows for countless variations, and can be updated quickly and easily.
Brought to life across OOH, targeted digital, print and videos, the campaign utilises short, thought-provoking headlines and a new brand colour – a vibrant blue specifically designed to draw attention in the online environment.

The new animated Mobius adds personality to the brand as an energetic sign-off to all videos, digital and OOH. Using a fluid 2D animation style it can be used across broadcast, web and digital.

Client: Perpetual 
Agency: RichardsRose
Role: Design, Motion, Art Direction