An evolution of the original Greater Together campaign. The new creative focuses around the Blue Horn, an integrated brand device which is used across the brand in print, animation, TV and digital. Raymond himself also has some new moves, and exists in more animated environments than ever.
In the campaign we see different people from all over Australia walking to the same upbeat step as Raymond moving to the old-made-new track 'Walk like a RAM'. The overall campaign features about 12 of these customer walks which are used across different contextual forms.

Client: RAMS
Agency: RichardsRose
Role: Design, Motion, Art Direction