https://macarchibald.com Mac Archibald Mon, 22 Jan 2024 08:25:41 +0000 https://macarchibald.com en https://macarchibald.com/Harley-Katya Fri, 19 Jan 2024 04:27:03 +0000 Mac Archibald https://macarchibald.com/Harley-Katya The power of creative thinking. https://macarchibald.com/Sydney-Film-Festival Sun, 17 Apr 2022 12:55:58 +0000 Mac Archibald https://macarchibald.com/Sydney-Film-Festival <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4815f9916d2da25fa7aaa136e7cfed4ae1279a10667aab97176619f2fe9249f2/SFF22_CS_15.gif" data-mid="140155574" border="0" src="https://freight.cargo.site/w/1000/i/4815f9916d2da25fa7aaa136e7cfed4ae1279a10667aab97176619f2fe9249f2/SFF22_CS_15.gif" /> The Film Festival that nearly wasn’t. In 2021, the Sydney Film Festival was planned for June. Then July. Then September. But in November, it actually happened! And after going through this painstaking process of rebirth alongside the SFF team, we’d lost our desire to get into the nitty-gritty of film.&nbsp; The preceding two years had underscored the immense value of film’s simpler joys... and that’s what we wanted to focus on. The SFF brand was already very much about being a passionate film fan, but this year – out of a mixture of relief and gratitude – we wanted to kick it into overdrive. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3385693aeb2571821131b26237c76ea3b09fe6c65e0f22a4bc6b5d4833555756/SFF22_CS_08.jpg" data-mid="140157825" border="0" src="https://freight.cargo.site/w/1000/i/3385693aeb2571821131b26237c76ea3b09fe6c65e0f22a4bc6b5d4833555756/SFF22_CS_08.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0dc24314fd251a664087c13afa81dc0179f353a055d4e3b6c71d540082007e35/SFF22_CS_07.gif" data-mid="140155050" border="0" src="https://freight.cargo.site/w/1000/i/0dc24314fd251a664087c13afa81dc0179f353a055d4e3b6c71d540082007e35/SFF22_CS_07.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f3b326b772d8600b0aa37aa6adf1a6ead282328882c39932ca1b0110df4bdb78/SFF22_CS_11.jpg" data-mid="140155054" border="0" src="https://freight.cargo.site/w/1000/i/f3b326b772d8600b0aa37aa6adf1a6ead282328882c39932ca1b0110df4bdb78/SFF22_CS_11.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/01011bd8223dc64c1d1bc761c835c43f618afbe53bbc0163e34b1fc38b5f20cc/SFF22_CS_14.gif" data-mid="140155056" border="0" src="https://freight.cargo.site/w/1000/i/01011bd8223dc64c1d1bc761c835c43f618afbe53bbc0163e34b1fc38b5f20cc/SFF22_CS_14.gif" /> The “Motion” half of “Motion Pictures” The animated faux-production icons from SFF 2019&nbsp; were a key part of that year’s identity – but we knew that if we wanted to capture the sense of excitement and energy we were going for, we’d have to expand the role of motion in the brand. This year, it’s everywhere – in social posts, in digital OOH activations, and (of course) on the silver screen, the SFF identity bounces and pulses with palpable excitement. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d95b8c8db35ad8245aec5b4db47f758b1a9564b46678cd68bb12126287f907be/SFF22_CS_04.jpg" data-mid="140155049" border="0" src="https://freight.cargo.site/w/1000/i/d95b8c8db35ad8245aec5b4db47f758b1a9564b46678cd68bb12126287f907be/SFF22_CS_04.jpg" /> <img width="1920" height="1920" width_o="1920" height_o="1920" data-src="https://freight.cargo.site/t/original/i/979776231653b65fa8f048351298d679e9493d4d5bac8d8edf18cef6645abc59/SFF22_CS_26.2.gif" data-mid="140155066" border="0" src="https://freight.cargo.site/w/1000/i/979776231653b65fa8f048351298d679e9493d4d5bac8d8edf18cef6645abc59/SFF22_CS_26.2.gif" /> <img width="1920" height="1920" width_o="1920" height_o="1920" data-src="https://freight.cargo.site/t/original/i/7189290b02a18f2ea5490a3a4d12f2bf0d726d89cd09a97274dd4920ea94fcbb/SFF22_CS_16.1.gif" data-mid="140155057" border="0" src="https://freight.cargo.site/w/1000/i/7189290b02a18f2ea5490a3a4d12f2bf0d726d89cd09a97274dd4920ea94fcbb/SFF22_CS_16.1.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ae02f435a25c2c25a8eccb320f5631dd44eff4ba6a05f39304f3f2ec637f0dda/SFF22_CS_27.jpg" data-mid="140155064" border="0" src="https://freight.cargo.site/w/1000/i/ae02f435a25c2c25a8eccb320f5631dd44eff4ba6a05f39304f3f2ec637f0dda/SFF22_CS_27.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9919c71ebc7ec933ced9eb965e780744d78f2867c6fe404ae3c09c88c3782521/SFF22_CS_28.gif" data-mid="140155063" border="0" src="https://freight.cargo.site/w/1000/i/9919c71ebc7ec933ced9eb965e780744d78f2867c6fe404ae3c09c88c3782521/SFF22_CS_28.gif" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/341df131e02ffe88ae258f6fe7457ee6472480b8a8ca96c3c3df85917b5319ef/SFF22_CS_29.jpg" data-mid="140155061" border="0" src="https://freight.cargo.site/w/1000/i/341df131e02ffe88ae258f6fe7457ee6472480b8a8ca96c3c3df85917b5319ef/SFF22_CS_29.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7238a6482e0aa441bee7941330430284a9951f132a08f610aa3453b359a24650/SFF_GIFStickers.gif" data-mid="140155714" border="0" src="https://freight.cargo.site/w/1000/i/7238a6482e0aa441bee7941330430284a9951f132a08f610aa3453b359a24650/SFF_GIFStickers.gif" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/283d9b73300241a68ab60d2daa691041d240d4fdd3cc491c2d261e1b9be85246/SFF22_CS_13.jpg" data-mid="140155055" border="0" src="https://freight.cargo.site/w/1000/i/283d9b73300241a68ab60d2daa691041d240d4fdd3cc491c2d261e1b9be85246/SFF22_CS_13.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a1d0b3a84b8e67360c4a6b22c5dad63002c8cfc783b4c901224a634f8a958c78/SFF22_CS_18.jpg" data-mid="140157826" border="0" src="https://freight.cargo.site/w/1000/i/a1d0b3a84b8e67360c4a6b22c5dad63002c8cfc783b4c901224a634f8a958c78/SFF22_CS_18.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7bf54eee7c9106377201140e361e9c51893475abc5f41eb5ff019f2fcba1de39/SFF22_CS_20.jpg" data-mid="140157827" border="0" src="https://freight.cargo.site/w/1000/i/7bf54eee7c9106377201140e361e9c51893475abc5f41eb5ff019f2fcba1de39/SFF22_CS_20.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f56e625051f4667173ca35245666c6e798aa5643c3396f833441885a2e963d12/SFF22_CS_23.jpg" data-mid="140155059" border="0" src="https://freight.cargo.site/w/1000/i/f56e625051f4667173ca35245666c6e798aa5643c3396f833441885a2e963d12/SFF22_CS_23.jpg" /> Studio: For The PeopleRole: Motion, Design https://macarchibald.com/We-Are-Warriors Fri, 19 Jan 2024 04:07:24 +0000 Mac Archibald https://macarchibald.com/We-Are-Warriors See it to be it. https://macarchibald.com/NGV-Rigg-Prize Mon, 22 Jan 2024 08:25:41 +0000 Mac Archibald https://macarchibald.com/NGV-Rigg-Prize The power of creative thinking. https://macarchibald.com/Macau-GP-Museum Sun, 17 Apr 2022 12:56:25 +0000 Mac Archibald https://macarchibald.com/Macau-GP-Museum <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2d85a0c961a27cdeed0c04b8042d7c419990d0de49062207e1fee33b65aa1928/MGP_POSTERS_Combined_TDC.gif" data-mid="140280579" border="0" src="https://freight.cargo.site/w/1000/i/2d85a0c961a27cdeed0c04b8042d7c419990d0de49062207e1fee33b65aa1928/MGP_POSTERS_Combined_TDC.gif" /> A unified brand experience for the Macau Grand Prix Museum Working with the Macau Government Tourism Office, we partnered with Imagination Shanghai and immersive tech agency, S1T2, to craft an engaging (and kinetic) museum experience that brings the Macau Grand Prix to life through informative exhibitions and high-octane interactive experiences. The museum showcases Grand Prix cars and motorcycles from across the decades, alongside information regarding the drivers, riders, teams and personalities who have made their mark since the first Grand Prix in 1954. More than six decades of motorsports presented in a 21st century, immersive experience. <img width="5568" height="3712" width_o="5568" height_o="3712" data-src="https://freight.cargo.site/t/original/i/3f245754c97096e004e694725556e1cfc5fcefc7d1b84f89b4307f3e22c72056/e0bdea124863857.6111ecec22e7d.jpeg" data-mid="140281274" border="0" src="https://freight.cargo.site/w/1000/i/3f245754c97096e004e694725556e1cfc5fcefc7d1b84f89b4307f3e22c72056/e0bdea124863857.6111ecec22e7d.jpeg" /> An intuitive design system inspired by the track itself For The People were brought in to deliver a comprehensive brand overhaul, creating an expansive visual identity that reflects and extends upon the rich history of motorsports. The system needed to flex across all aspects of the visitor experience, from thematic displays of Macau Grand Prix’s (MGP) history, to deconstructed vehicular displays, to interactive interface design and immersive experiences (including driver avatar creation and large screen competitive VR racing). Visitors are able to delve deep and uncover every aspect of the city’s adored motorsports culture. The design system was built to be empathetic to the museum’s space and architecture. We developed a distinct, and flexible system with strong brand presence and broad audience appeal. Exhibition spaces were created with a sense of fluidity between the different distinct areas of the museum program; ceiling lines generate natural flow paths and create an interplay of form and information. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f9ca57d298998b5d6e67c62f248a9ef47fe742ecdf3e97897e642b90e0ee8104/6a872a124863857.610ce817dc676.jpg" data-mid="140281268" border="0" src="https://freight.cargo.site/w/1000/i/f9ca57d298998b5d6e67c62f248a9ef47fe742ecdf3e97897e642b90e0ee8104/6a872a124863857.610ce817dc676.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2bb8f2c92755aff6ac2575331758f707eb130c4eca558054f250890d730408fe/aa07c7124863857.610ce817de777.jpg" data-mid="140281270" border="0" src="https://freight.cargo.site/w/1000/i/2bb8f2c92755aff6ac2575331758f707eb130c4eca558054f250890d730408fe/aa07c7124863857.610ce817de777.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b4bc21e9c2153509c33707e77ef50d13027b2ed2be78ac782be9a0fcf726b840/84e767124863857.6110af145aac1.jpg" data-mid="140281269" border="0" src="https://freight.cargo.site/w/1000/i/b4bc21e9c2153509c33707e77ef50d13027b2ed2be78ac782be9a0fcf726b840/84e767124863857.6110af145aac1.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e13928b34a27f4cd02f6460036e6192196471ebccba00626b8be010f8334daab/ef3be8124863857.610ce817d95eb.jpg" data-mid="140281275" border="0" src="https://freight.cargo.site/w/1000/i/e13928b34a27f4cd02f6460036e6192196471ebccba00626b8be010f8334daab/ef3be8124863857.610ce817d95eb.jpg" /> <img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/3a67697cbfc0a93955bea594c82597988dbaf489ab4ecb1449d5b037186b3546/2d0eba124863857.6110ae7f22c63.jpg" data-mid="140281267" border="0" src="https://freight.cargo.site/w/1000/i/3a67697cbfc0a93955bea594c82597988dbaf489ab4ecb1449d5b037186b3546/2d0eba124863857.6110ae7f22c63.jpg" /> Studio: For The People Role: Design, Motion https://macarchibald.com/SJB-Architects Sun, 17 Apr 2022 12:59:14 +0000 Mac Archibald https://macarchibald.com/SJB-Architects Case study coming ⏳ https://macarchibald.com/Tech-Central Sun, 17 Apr 2022 12:54:26 +0000 Mac Archibald https://macarchibald.com/Tech-Central <img width="1100" height="619" width_o="1100" height_o="619" data-src="https://freight.cargo.site/t/original/i/ac1b64b98ca9f2e3ceb765f83b74296a59c4cdce0e5e64a4257b994d20c84dd6/TC_Intro_Hero_1.gif" data-mid="140160952" border="0" src="https://freight.cargo.site/w/1000/i/ac1b64b98ca9f2e3ceb765f83b74296a59c4cdce0e5e64a4257b994d20c84dd6/TC_Intro_Hero_1.gif" /> Tech at the speed of culture. We needed to reflect the diverse communities with deep historical routes, we needed to present an attractive potential home for future industries and we needed to justify interest in international investment.The city life represented through type and language is designed to capture the mood, sounds, and senses of those urban moments taking place within Tech Central.&nbsp; Uniquely, Tech Central is right in Sydney’s cultural heart, it’s all true-to-place in its depictions of an innovation precinct with an energy unlike any other. Visually, it’s designed to feel like a city in constant flow and action – and the language structures used allow for genuine stories of success and progress from the area to become vital throughlines. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2f2872bc73de2a33bd930925753546ca22e2bea93edb6573177dd807c0d7d208/13_TC_Posters_Insitu_x3.gif" data-mid="140160255" border="0" src="https://freight.cargo.site/w/1000/i/2f2872bc73de2a33bd930925753546ca22e2bea93edb6573177dd807c0d7d208/13_TC_Posters_Insitu_x3.gif" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/da95b612bf184f11f94b6616d4f9a21210a6e5db52101b46bf36ab6ddc275a7a/Variable_2_NO_BORDER_16x9.gif" data-mid="140161363" border="0" src="https://freight.cargo.site/w/1000/i/da95b612bf184f11f94b6616d4f9a21210a6e5db52101b46bf36ab6ddc275a7a/Variable_2_NO_BORDER_16x9.gif" /><img width="1917" height="1079" width_o="1917" height_o="1079" data-src="https://freight.cargo.site/t/original/i/eb8e1c59f11f974848a271a1ea2f99c37c2afae7dea5b77e52f4a29e30d03b40/06.2_TC-CS-Messaging-R1-02.jpg" data-mid="140160240" border="0" src="https://freight.cargo.site/w/1000/i/eb8e1c59f11f974848a271a1ea2f99c37c2afae7dea5b77e52f4a29e30d03b40/06.2_TC-CS-Messaging-R1-02.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b94778821d42fd9540519eb30992c910a6ffa66bea07af312dd0a3134abc65f9/33_Flats_Gif.gif" data-mid="140160758" border="0" src="https://freight.cargo.site/w/1000/i/b94778821d42fd9540519eb30992c910a6ffa66bea07af312dd0a3134abc65f9/33_Flats_Gif.gif" /><img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/9ea0fd4d6833c7633fb63fb386913606390faa8c4be43cc00a76dbbd72768b7f/32_TC_D-AD_FreeWifi_16x9.jpg" data-mid="140160245" border="0" src="https://freight.cargo.site/w/1000/i/9ea0fd4d6833c7633fb63fb386913606390faa8c4be43cc00a76dbbd72768b7f/32_TC_D-AD_FreeWifi_16x9.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/08f2e8da70f648c841b4a57c1d0213145245de3aedd5ea55ea64f4c08875ec39/12_Comp_25.gif" data-mid="140165003" border="0" src="https://freight.cargo.site/w/1000/i/08f2e8da70f648c841b4a57c1d0213145245de3aedd5ea55ea64f4c08875ec39/12_Comp_25.gif" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/eb55ec31e6fdb0e058dc098403d50d6fa6de1aeef607f0a38cff43e9b2b87634/TC_Social_x3.gif" data-mid="140162001" border="0" src="https://freight.cargo.site/w/1000/i/eb55ec31e6fdb0e058dc098403d50d6fa6de1aeef607f0a38cff43e9b2b87634/TC_Social_x3.gif" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bfd137bdb44a34a80defd36dddd00379e6844c09e5850efbb04ebc2cee081a2b/17_COLOUR_PALETTE_1920x1080.gif" data-mid="140160274" border="0" src="https://freight.cargo.site/w/1000/i/bfd137bdb44a34a80defd36dddd00379e6844c09e5850efbb04ebc2cee081a2b/17_COLOUR_PALETTE_1920x1080.gif" /><img width="4001" height="2251" width_o="4001" height_o="2251" data-src="https://freight.cargo.site/t/original/i/aec32a5aadff3a41eeea18248f2b23a1dc2662dde99acf495f1e8ffdcc60b9cf/TC_D-AD_Ticket.jpg" data-mid="140159992" border="0" src="https://freight.cargo.site/w/1000/i/aec32a5aadff3a41eeea18248f2b23a1dc2662dde99acf495f1e8ffdcc60b9cf/TC_D-AD_Ticket.jpg" /> The urban type. Tech Central’s iconic logotype has its origins in a typographic expression of the city streets and blocks – and it comes paired with a matching monogram, that is streamlined while still incorporating both the C and T. Uniquely handcrafted for Tech Central, the bespoke, variable logotype is easily available for use by the precinct community – and it’s supported by the highly accessible Public Sans, an open-source Google font.&nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a226430bb2b2660053f4a62bf61d51a63f9fcba157506363c0cb5209eac48f48/21_Glyphs_all_black.gif" data-mid="140160755" border="0" src="https://freight.cargo.site/w/1000/i/a226430bb2b2660053f4a62bf61d51a63f9fcba157506363c0cb5209eac48f48/21_Glyphs_all_black.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c187d7523cb04b4eecc72cd92d312a0eef34671b33b93e8bb8765be5360eb5b4/TC_LIST_Type.gif" data-mid="140162106" border="0" src="https://freight.cargo.site/w/1000/i/c187d7523cb04b4eecc72cd92d312a0eef34671b33b93e8bb8765be5360eb5b4/TC_LIST_Type.gif" /> <img width="595" height="842" width_o="595" height_o="842" data-src="https://freight.cargo.site/t/original/i/fd8c48b7453cb13db3c7af2835048d07099ade2f941c0434c042e2e9cfdb47d7/TC_SurryCamper_1.gif" data-mid="140162123" border="0" src="https://freight.cargo.site/w/595/i/fd8c48b7453cb13db3c7af2835048d07099ade2f941c0434c042e2e9cfdb47d7/TC_SurryCamper_1.gif" /> <img width="1920" height="1288" width_o="1920" height_o="1288" data-src="https://freight.cargo.site/t/original/i/3a50c8a87c2bb15f987c15c5ae0f285606eaf504d08f7241649fd4a443c78c42/34_TC_Construct_Decontruct.gif" data-mid="140160279" border="0" src="https://freight.cargo.site/w/1000/i/3a50c8a87c2bb15f987c15c5ae0f285606eaf504d08f7241649fd4a443c78c42/34_TC_Construct_Decontruct.gif" /> Studio: For The People Role: Design Director, Motion https://macarchibald.com/Bassike-Carbon-Neutral Sun, 17 Apr 2022 13:01:40 +0000 Mac Archibald https://macarchibald.com/Bassike-Carbon-Neutral Case study coming 👀 https://macarchibald.com/MYOB Sun, 17 Apr 2022 12:57:02 +0000 Mac Archibald https://macarchibald.com/MYOB <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/b0885f100ce3dcc5c94dc568bd1e35bf881fddce5988d5b8efcd3a5c0ca70108/01.2_MYOB_Overview.jpg" data-mid="140276366" border="0" src="https://freight.cargo.site/w/1000/i/b0885f100ce3dcc5c94dc568bd1e35bf881fddce5988d5b8efcd3a5c0ca70108/01.2_MYOB_Overview.jpg" /> Business in flow Running a business is a continuous proposition. It requires ongoing effort, motivation, and momentum to survive and succeed. In our current world, business requires us to be dynamic. It means having the ability to work quickly and on the go; to be responsive to changes, and relevant to the times. MYOB exists to facilitate, simplify, and clarify these processes. For business owners, integrated workflows help them to quickly take care of business, allowing more time to focus on the opportunities that drive progress. “Business in Flow” embraces this flexibility. It describes a business in a state of perpetual motion; fluid, integrated, and agile in its effective execution of business fundamentals. The renewed brand is adaptive and versatile in its expression. The system allows for endless variations, reinforcing the idea that a successful business is always changing, adapting to what is needed at any point in time. <img width="1100" height="594" width_o="1100" height_o="594" data-src="https://freight.cargo.site/t/original/i/adf337c3b81966d29fabce40061ff62e403e4a8a5c007266a92ddf1bfe6ce10f/02_MYOB-BusinessInFlow.gif" data-mid="140276780" border="0" src="https://freight.cargo.site/w/1000/i/adf337c3b81966d29fabce40061ff62e403e4a8a5c007266a92ddf1bfe6ce10f/02_MYOB-BusinessInFlow.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2f2efd34305e57a6ce51dfa3365ac5c6bb9f86fa5b169c4be4901935c2ade711/07_ColourPalette.gif" data-mid="140276785" border="0" src="https://freight.cargo.site/w/1000/i/2f2efd34305e57a6ce51dfa3365ac5c6bb9f86fa5b169c4be4901935c2ade711/07_ColourPalette.gif" /> <img width="8001" height="4501" width_o="8001" height_o="4501" data-src="https://freight.cargo.site/t/original/i/11480653d1c863bb523263bf0876f65da5285e42b026b4c2f04acea7c7d32fc5/08_MYOB_Type.png" data-mid="140276787" border="0" src="https://freight.cargo.site/w/1000/i/11480653d1c863bb523263bf0876f65da5285e42b026b4c2f04acea7c7d32fc5/08_MYOB_Type.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b4aea8e45400800f7e21bf28d6708fd1078649612c85b40b43ea5ba60e54a806/10_MYOB_CaseStudy_Posters.gif" data-mid="140276788" border="0" src="https://freight.cargo.site/w/1000/i/b4aea8e45400800f7e21bf28d6708fd1078649612c85b40b43ea5ba60e54a806/10_MYOB_CaseStudy_Posters.gif" /> A system that grows and changes with your business. Leveraging existing equities in the logo, colours, and gradient, we extended the possibilities of the brand by integrating new motion principles, an extensive graphic system, refreshed messaging, and an expanded colour palette. The flow line represents flow in all its forms, constantly moving, and rarely ‘resolving’ – because the beauty of being in flow is that you’re always in motion, confidently progressing towards what’s next. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c029a5b52d3d3b3714c604746cede47bb4effb493ef963f7446fec35b6364ad7/12_ProductVis_Overview.gif" data-mid="140276789" border="0" src="https://freight.cargo.site/w/1000/i/c029a5b52d3d3b3714c604746cede47bb4effb493ef963f7446fec35b6364ad7/12_ProductVis_Overview.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4162fd0b777fb5365f1665eb6864872e4a9794f1c33f170000f7eb78ac467d9f/13_MYOB_IllustrationGif_01.gif" data-mid="140276791" border="0" src="https://freight.cargo.site/w/1000/i/4162fd0b777fb5365f1665eb6864872e4a9794f1c33f170000f7eb78ac467d9f/13_MYOB_IllustrationGif_01.gif" /> <img width="5000" height="3333" width_o="5000" height_o="3333" data-src="https://freight.cargo.site/t/original/i/0635d56abbed8715c25e5b7fc14e86d430d3f5cc26a1c451949f987d32c71d1e/15.2_MYOB_Hi5Billboard.jpg" data-mid="140276384" border="0" src="https://freight.cargo.site/w/1000/i/0635d56abbed8715c25e5b7fc14e86d430d3f5cc26a1c451949f987d32c71d1e/15.2_MYOB_Hi5Billboard.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cab093a340f4e652d411bf111754172671cb6f0681c5f2e39b476d8c21cd184f/16_Posters_Insitu.gif" data-mid="140276792" border="0" src="https://freight.cargo.site/w/1000/i/cab093a340f4e652d411bf111754172671cb6f0681c5f2e39b476d8c21cd184f/16_Posters_Insitu.gif" /> <img width="2500" height="1407" width_o="2500" height_o="1407" data-src="https://freight.cargo.site/t/original/i/9e32328638423c27c9fa02f83b9b7d9333b05337bdb2ebeef5a464085fd3198a/19_MYOB_IllustratedPosters_CS_01-15.png" data-mid="140277936" border="0" src="https://freight.cargo.site/w/1000/i/9e32328638423c27c9fa02f83b9b7d9333b05337bdb2ebeef5a464085fd3198a/19_MYOB_IllustratedPosters_CS_01-15.png" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/32add7e3e1e13e4791153a54727d91596a82c2bfec01a164317e0899c3711a2c/27.2_MYOB_ShiftMobile.jpg" data-mid="140276496" border="0" src="https://freight.cargo.site/w/1000/i/32add7e3e1e13e4791153a54727d91596a82c2bfec01a164317e0899c3711a2c/27.2_MYOB_ShiftMobile.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1f4407888b5e72bd41074ebb5085c715be52bd48564dd83a3793f7b33067717b/20_LandingPage_Insitu.gif" data-mid="140276796" border="0" src="https://freight.cargo.site/w/1000/i/1f4407888b5e72bd41074ebb5085c715be52bd48564dd83a3793f7b33067717b/20_LandingPage_Insitu.gif" /> <img width="2562" height="1458" width_o="2562" height_o="1458" data-src="https://freight.cargo.site/t/original/i/2d9fd1b85012dceb49a78612743b14199932430821f684086cf5f8808ee66a81/MYOB-CS-SimpleType-01.png" data-mid="140276517" border="0" src="https://freight.cargo.site/w/1000/i/2d9fd1b85012dceb49a78612743b14199932430821f684086cf5f8808ee66a81/MYOB-CS-SimpleType-01.png" /> Studio: For The People Role: Design, Motion https://macarchibald.com/Only-You Fri, 22 Apr 2022 03:05:52 +0000 Mac Archibald https://macarchibald.com/Only-You Only You Multi-channel campaign for Spotify Only You. That highlights their diverse and highly-individual listening habits. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/870247d4bd7f2c8434044e220af7bc2bab98cf97e9d2d81cd4db8567fed94a9b/00_Endframe.gif" data-mid="140338611" border="0" src="https://freight.cargo.site/w/1000/i/870247d4bd7f2c8434044e220af7bc2bab98cf97e9d2d81cd4db8567fed94a9b/00_Endframe.gif" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e5fcdda26f80823c5d1f9d845a9309d9cb84e069ceeecd65d009e8a5e10ef0b5/OnlyYou_Shapes.gif" data-mid="140338808" border="0" src="https://freight.cargo.site/w/1000/i/e5fcdda26f80823c5d1f9d845a9309d9cb84e069ceeecd65d009e8a5e10ef0b5/OnlyYou_Shapes.gif" /> A dynamic suite of shapes, and a variable colour palette were developed. Which allows us to create billions of layouts possibilities - you’ll never see the same layout twice 😵‍💫 <img width="1920" height="1081" width_o="1920" height_o="1081" data-src="https://freight.cargo.site/t/original/i/4101d98983bfb1d81abf3b72033f2c15ed4a2e27a040c10168fd890823f8b560/Spotify-InSitu-OOH-03.png" data-mid="140339620" border="0" src="https://freight.cargo.site/w/1000/i/4101d98983bfb1d81abf3b72033f2c15ed4a2e27a040c10168fd890823f8b560/Spotify-InSitu-OOH-03.png" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/5107060024a49a642ce359ed76dbaf6f174a4340dd1dec697c10041a1d8e4a28/Shapes_Vortex_1.gif" data-mid="140434231" border="0" src="https://freight.cargo.site/w/1000/i/5107060024a49a642ce359ed76dbaf6f174a4340dd1dec697c10041a1d8e4a28/Shapes_Vortex_1.gif" /> <img width="1496" height="1496" width_o="1496" height_o="1496" data-src="https://freight.cargo.site/t/original/i/4eb92d6da8cc91868d86295235c66d9e6f560066b42dc8a5efe9bc9cc08486f2/TEXT_16x9_C.gif" data-mid="140339245" border="0" src="https://freight.cargo.site/w/1000/i/4eb92d6da8cc91868d86295235c66d9e6f560066b42dc8a5efe9bc9cc08486f2/TEXT_16x9_C.gif" /> <img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/cf278c48ee8d29521dc68022d043cd706fd9a14e3627a16fbf162fa9b46d9e73/Spotify-OY-Colour-11.png" data-mid="140341871" border="0" src="https://freight.cargo.site/w/1000/i/cf278c48ee8d29521dc68022d043cd706fd9a14e3627a16fbf162fa9b46d9e73/Spotify-OY-Colour-11.png" /> <img width="1000" height="563" width_o="1000" height_o="563" data-src="https://freight.cargo.site/t/original/i/8bb1cbb4e8ca6f1625183671d8a62f33fad5c4e83f7dc62d1751a70996c49500/Sad_Songs.gif" data-mid="140343451" border="0" src="https://freight.cargo.site/w/1000/i/8bb1cbb4e8ca6f1625183671d8a62f33fad5c4e83f7dc62d1751a70996c49500/Sad_Songs.gif" /> <img width="607" height="1080" width_o="607" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1a1b5652bae1994154a2a4fbe6dab9ed2a45dd9877d92b32a031e9cb67f87106/Spotify_OnlyYou_OOH.gif" data-mid="140338794" border="0" src="https://freight.cargo.site/w/607/i/1a1b5652bae1994154a2a4fbe6dab9ed2a45dd9877d92b32a031e9cb67f87106/Spotify_OnlyYou_OOH.gif" /> Studio: Enigma Role: Motion, Design